A SPLASH OF GREEK SUMMER
The campaign will last two months and includes the screening of messages on panels and screens at Athens International Airport “Eleftherios Venizelos” and at 14 regional airports, in 50 buses and 30 trolley buses circulating in Athens and its suburbs, as well as 250 bus stops in Attica.
According to GNTO’s Secretary General Dimitris Fragakis, “we chose to make use of any opportunity to support tourist traffic at this difficult time and for this reason GNTO has activated outdoor advertisement. GNTO understands that special conditions apply this year and is taking additional initiatives, apart from the major campaign abroad which is fully underway”.
The main goal of Greece’s new tourism campaign is to remind international visitors of the feeling of Greek Summer and that being on holiday in Greece is to experience something deeper, truer and more human than elsewhere. It’s the combined feeling of freedom, happiness and contact with nature.
What is the definition of the Endless Greek Summer?