ATHENS INVITES TRAVELERS TO GREECE WITH ‘LOVE LETTERS’
The action consists of six short promotional videos depicting popular Athens monuments and landmarks such as the ancient Irodion Theater, the Plaka district, or the Panathenaic Marble Stadium. This is Athens invites visitors to the city with its postcard-like “Love Letter” videos that include catch phrases such as “Working out for the day we meet again”, “See you Soon”, and much more, inspiring visitors to come soon.
This is Athens, the city’s official guide, hopes though its colorful campaign to inspire hope for travel and send out a message of love and welcome giving potential travelers a taste of the Greek capital.
This is Athens & Partners is a collaborative initiative with the participation of the Athens Municipality through its Development and Destination Management Agency (EATA), AEGEAN Airlines, Athens International Airport (AIA), the Greek Tourism Confederation (SETE), Marketing Greece, Lampsa SA, Lamda Development, and Ionian Hotel Enterprises SA.
Looking ahead, SETE President Yiannis Retsos said targeted promotional actions through partnerships and synergies were crucial in the post-Covid-19 era. “Athens new digital campaign – with the capital as a reference point – conveys a message of readiness and optimism,” said Retsos adding that the country’s tourism strategy was adapting to the new era and the modern trends utilizing all the tools at its disposal.