ATHENS MUNICIPALITY AND GNTO TEAM UP TO PROMOTE GREEK CAPITAL AS LEADING DESTINATION
In this direction, the GNTO and the Athens Development & Destinations Management Agency (EATA) signed a three-year Memorandum of Cooperation outlining a framework of actions for the promotion of the Greek capital.
The aim of the plan is to establish Athens in three key areas:
- as an ideal all-year-round city-break destination
- as a model convention, conference and events destination
- as the ideal location for digital nomads.
Other actions include showcasing Athens’ special interest tourism offerings.
To achieve the above, the GNTO and EATA have committed to designing a unified destination brand, utilizing sharing tools and media, and participating in international tourism trade shows. GNTO has provided material to be used in marketing actions, including a promotional video created in collaboration with the Travel Channel.
GNTO Secretary General Dimitris Fragakis referred to the impact of the Covid-19 pandemic on tourism to Athens, which he said was “disproportionate” compared to other Greek destinations.