CULTURE & SUSTAINABILITY FOCUS OF GREECE’S TOURISM STRATEGY
Kikilias said the ministry was already exploring ways to establish Greece as a leading cultural and sustainable destination through the creation of cultural routes which support green development. In this direction, Kikilias said the Greek National Tourism Organization’s (GNTO) upcoming campaign will showcase a more sustainable tourism model which is environmentally friendly and respects culture and history. A case in point, said Kikilias, was the town of Chania on Crete and the island as a whole which offer visitors insight into history and culture all year round.
In addition to the cultural experience gained by visitors, we are referring to experiences which offer new meanings and interpretations and can save and promote the cultural heritage of each destination, she said.
According to a Future Market Insights (FMI) report, the global cultural travel market is expected to expand at a compound annual growth rate (CAGR) of 6.54 percent from 2022 to 2032, reaching a value of 559.30 million dollars by 2032.