Greece and Crete emerge as favorites at 1st Ice Travel Group Destination Awards in UK
Greece emerged as a standout winner in the British travel market, during the inaugural Ice Travel Group Destination Awards held recently in London. The accolades, determined by TravelSupermarket and icelolly.com British customers, recognized Greece as the “Favorite Short-haul Beach Destination” and crowned Crete as the “Favorite Greek Island“, outshining contenders including Rhodes, Kos, Skiathos, and Corfu.
Spain, Greece, and Turkey saw multiple wins in various categories, showcasing their popularity among British travelers.
Notably, Barbados was crowned the favorite Caribbean Island, while USA destinations such as New York and Florida collected prizes for being the Best USA Destination and Favorite Family Destination, respectively. In the aviation categories, British Airways claimed the title of Favorite Mid-/Long-Haul Airline, while Jet2 was celebrated as the Favorite Short Haul Airline.
Considering the UK is one of Greece’s leading inbound tourist markets, the GNTO recently promoted the island of Rhodes to a group of British travel advisors. In a bid to reinforce the island’s comeback after the July wildfires and subsequent media attention, the GNTO UK & Ireland branch recently organized a fam trip earlier this month and gave nine British female travel counselors from the Travel Counsellors platform the chance to experience the island firsthand.
The aim of the trip was to offer the British travel experts with an immersive experience of Rhodes, showcasing its vibrant tourism sector. The travel counselors had the opportunity to explore the island’s rich cultural and historical heritage, its landscapes and local cuisine. The itinerary included visits to high-quality hotels known for their culinary offerings, guided tours of the medieval town, and the popular Lindos Acropolis, as well as excursions to the island’s natural attractions and leisurely beach activities.