GREEK SUMMER: MOUNTAIN EDITION
The main goal of Greece’s new tourism campaign is to remind international visitors of the feeling of Greek Summer and that being on holiday in Greece is to experience something deeper, truer, and more human than elsewhere. It’s the combined feeling of freedom, happiness and contact with nature.
According to GNTO’s Secretary General Dimitris Fragakis, “we chose to make use of any opportunity to support tourist traffic at this difficult time and for this reason GNTO has activated outdoor advertisement. GNTO understands that special conditions apply this year and is taking additional initiatives, apart from the major campaign abroad which is fully underway”.