GREEK TOURISM MINISTRY PROMOTES VISITS TO WINERIES, BREWERIES, OLIVE MILLS
Once finalized, the “Visitable Olive Mill Seal” will certify that olive mills meet specific standards and produce extra virgin olive oil. Enterprises awarded the seal will also be able to provide guided tours, hospitality, tasting and event services. The seals, Zacharaki said, will help enterprises boost revenues and at the same time enhance the visitor experience.
“We are taking targeted actions that interconnect the primary sector and Greek production with the hospitality industry, strengthen our tourist product and extend the tourist season, giving impetus to special forms of tourism 12 months a year,” said Zacharaki.
“At the same time, we are supporting the distinct identity of Greek products that make them unique worldwide and are promoting the extroversion of the agri-food industry, boosting the income of both our farmers and of small and medium-sized Greek businesses.”
Lastly, Zacharaki announced that 17.2 million euros in RRF funds had been allocated towards the establishment of agritourism and culinary tourism network in Greece (AGTIS), complete with digital platforms, maps, applications, branding & marketing actions, offering new, authentic experiences for travellers visiting Greece.
