MITSIS HOTELS GO VIRTUAL AT ITB BERLIN 2021
Since 1966, the travel industry has been meeting face to face every year in March in Berlin – many industry players have countless memories of the tourism industry’s annual “class reunion” and benefit from the business relationships established there as the No.1 platform for a successful business, new and established contacts, inspiration, and interaction.
Explaining the move, David Ruetz, head of ITB Berlin, said: “The situation surrounding the pandemic remains difficult, particularly for the travel and tourism industry. Our decision to hold ITB Berlin 2021 as an entirely virtual event now provides exhibitors and trade visitors with maximum planning certainty.” He added: “The event will be highly relevant in terms of content. In these challenging times, business meetings, exchanging specialist information and orientation are of special value for the industry.”