MARKETING GREECE’S CAMPAIGN OF HOPE
Diving into azure waters off a pristine beach bathed in Cycladic sunshine; wandering through winding alleys in a picturesque Greek village: for millions across the globe these experiences were something they were eagerly anticipating. Now with day-to-day life upended to avoid the spread of the coronavirus, they seem farther away than ever.
But with its new campaign, Marketing Greece seeks to remind us that this too shall pass, and Greece will be here ready to welcome all when it does.
The body, a non-profit initiative of the Greek Tourism Confederation (SETE) and the Hellenic Chamber of Hotels, has released 15 glorious images of the best Greece has to offer free-of-charge for use in promoting the campaign.