MILLENNIALS ARE RESHAPING GLOBAL TRAVEL

Millennials are today’s most influencing generation, affecting every industry with their habits and their likes. Travel industry couldn’t be an exception!

 

The Millennial Generation, defined as those born from the 1980s to the early 2000s, are more interested than older generations in traveling abroad as much as possible.

They are certainly more demanding and technology and gadgets are their main tool when planning their trips.

Millennials, along with the evolution of technology, have also brought about major changes in the tourism industry, as they travel more than any others, focusing on the use of mobile devices. They prioritize their stuff and things less, assign greater importance to personal experiences and create unique and authentic travel memories. For them, in today’s digital era, travel is not a luxury, but a necessity!

 

Even though they spend less and take shorter vacation than the average consumer, millennial travel habits are “driving innovation that will shape the industry in their image,” says a new study from Allianz Global Assistance USA.

They also publish their feedback and comments, upload videos and photos from their journeys and cannot live without smartphones or tablets (83% of them sleep with the mobs next to their bed), and the internet connection is essential for them. According to a survey, 46% of Millennials say the ability to check-in and check-out using a mobile device would be an incentive to return to the same hotel in the future.

 

Social media are a great influencer to the Millennials, as they inspire young people to take decisions about their travel destinations. Facebook is one of the main “destinations” for sharing life events and travel related media content. According to a survey from Adweek, 52% of Facebook users said that their friend’s photos inspired them for their travel plans, and make them dream of their next trip, even when they aren’t planning a specific trip.

Combining business with pleasure, “Bleisure” travel is more popular than ever amongst Millennials. Sometimes they even base their entire career around the ability to travel abroad. The future of international tourism relies on the Millennials, with the world’s largest travel companies trying to constantly adapt to these new standards.