MITSIS NEW BRAND PERSONALITY
Entering 2020 with vision, determination and the aspiration to represent an innovative, social and committed brand, Mitsis Hotels Group, in cooperation with world-leading Branding Consultancy Interbrand, redefined its Brand Strategy, with a view to polishing its brand assets, adapting to the industry’s challenges and encapsulating the main trends that will be shaping the future.
Every new year brings the beautiful opportunity to reinvent ourselves. In the past months we started to redefine who we are as a premium-quality hospitality brand.
Following our own path, customizing our services to better meet customers’ needs, bringing the voice of the customer into every aspect of the business, attracting and retaining the right talent through internal culture, tapping into local communities in an authentic way and creating a brand identity that stands out through time were our key inherent drivers.
Key international trends such as the growing interest in cultural travel, culinary tourism, the anti-luxury premium, the rise of wellness, spiritual traveling and ecological tourism to switch off from the routine – all are different trends stemming from the same guest need: to transform themselves according to what matters most to them.
We have been inspired by all of you to create a concept that will guide everything we do: CREATE YOUR OWN STORY.
Under the slogan “Create your own story”, our new brand personality aims to capture the very purpose of our existence: To offer the finest of Greek hospitality and a world of delightful premium-quality holiday experiences, where you can embrace your own perspective of enjoyment and fulfilment. Using our Greek spirited Empathy, our Adaptability to accommodate our offering and the element of Surprise to delight you with the joys of premium service and attention to the smallest of details, we aspire to bring close to you what you treasure most to craft the memories of a lifetime.
With this idea we want to capture our adaptable hospitality offering that places our guests at the heart of everything we do and that helps highlight the caring and welcoming nature of our people.
Our new brand personality marks only the beginning of a new promising era, full of new offerings, premium services and fulfilling experiences centered around our guests. 2020 will be an exciting year. A year where we will continue to surprise and deliver delightful experiences that guests will treasure forever.
Interbrand, a division of Omnicom, with 17 offices in 14 countries, is a leading global branding consultancy, publishing the Best Global Brands report on an annual basis. Mitsis Hotels new Brand Strategy was developed with the company’s branch in Madrid.