THE PEOPLE OF TOURISM & HOSPITALITY
Closely related to philoxenia is another famous Greek word, which often moves, inspires and baffles foreigners, as it has no direct equivalent in other languages: philótimo. “This concept concerns personal honor – the ability to do something for someone above and beyond what is dictated by feelings or professional obligations, an ability to transcend even personal animosity and grant them a favour with no strings attached,” writes Constantine Buhayer in his book “Culture Smart Greece” (Kuperard Publications), a pocket-sized guide that contains a trove of insightful information on the customs and culture of Greece.
Last but not least, philoxenia is sister to geneodoria, literally meaning “brave at giving presents”, the famed Greek generosity and yet another key trait in the complex character of these people. You are likely to witness, or better yet receive, expressions of geneodoria everywhere, whether this involves finding yourself a guest at the table of people you’ve never met before on an island or in some remote village, or witnessing something that worryingly resembles a fight over who gets the privilege of picking up the bill at a taverna for the entire party.
It is an attitude that can be encountered in small family-run guesthouses and luxury all-inclusive resorts alike; in cosmopolitan Rhodes and in the sacred monasteries of Mt Athos; in the initiatives of the new breed of tourism professionals highlighting the country’s unsung natural treasures and in those of the entrepreneurs always looking for new ways to offer their guests original and memorable experiences.
All of the above contribute, in one way or another, to achieving the main goal of the Greek tourism industry over the next decade: to make the shift from destination promotion – which has the aim of attracting more visitors – to a sustainable and diverse destination management, one that works to the benefit of foreign visitors and locals alike.
Our people at the heart of our culture
For more than 40 years, Mitsis Hotels have been a unique destination and a tourism pioneer, driven by the promise of an unparalleled holiday experience. The COVID-19 pandemic has required us to raise our demanding standards to an even higher level with new enhanced protocols. In the past months, we have worked hard to prepare our hotels’ operations adapting to the requirements of our times and excelling in every way possible. Our staff members are totally dedicated to demonstrating their skills, experience, responsibility and compliance, to offer you a new level of care and attention, along with a carefree and delightful experience, your familiar Mitsis experience.