RHODES BEGINS 5-YEAR JOURNEY TO BECOME FIRST SUSTAINABLE DESTINATION IN THE WORLD
The establishment of “The Rhodes Co-Lab”, with a time horizon of five years, is of great importance not only for Greece but for other countries as well. It is the first project in the world in which a top destination of this size, such as Rhodes, is investing in sustainability in such a comprehensive way, in collaboration with a global tourism group.
The tone was set by Fritz Joussen, CEO of TUI Group, yesterday, at the presentation of “The Rhodes Co-Lab” in Rhodes, saying that “Sustainable transformation needs cooperation. Greece, the Aegean and TUI invite the tourism industry to work together to develop the sustainable destination of the future.”
In the announcement made by the Region, it is stated that: “The Rhodes Co-Lab” is a strategic partnership between the South Aegean Region and the TUI Group, who join forces to build a pioneering model for sustainable tourism worldwide, with the support of the Ministry of Tourism and the Municipality of Rhodes, and with the mobilization and participation of local, national and global stakeholders from the public and private sector.