SURVEY: TRAVELERS ‘H’ FOR NEW TOURISM EXPERIENCES
Sixty two percent of travelers will be more price conscious when it comes to planning a trip.
Repeat visitors & domestic travel
Fifty percent of global travelers are repeat visitors, which means that they intend to travel somewhere they’ve already been previously for its familiarity. Meanwhile, 43 percent plan to explore a new destination within their home region or country.
“Search escapism” is a new tourism trend. “Even if people are not traveling, they are still dreaming and strarting to make decisions,” Masson explains.
According to the survey, over a third of travelers (38 percent) are looking at potential travel destinations as often as once a week. Also, 36 percent has already turned to chatting with friends and family to spark their travel creativity.
Health and safety has become very important to travelers. Seventy five percent of travelers favor places with antibacterial and sanitizing products. Another 70 percent will only book a particular accommodation if its clear with health and hygiene policies it has in place.
Over half of global travelers (53 percent) want to travel more sustainably in the future. Sixty nine percent expect the travel industry to offer more sustainable travel options.
Over a third of travelers (37 percent) reveal they have already considered booking somewhere to stay in order to work from a different destination. Over half (52 percent) would take the opportunity to extend any business trips to also enjoy leisure time at the destination.
Over two thirds of travelers will look to appreciate more simple experiences such as spending time outdoors or with the family while on vacation. Furthermore, 56 percent will seek out more rural, off-the-beaten-track experiences.
Sixty three percent of travelers say that accommodation will need to use the latest technologies to make travelers feel safe. Another 56 percent are excited about tech’s potential to further personalize their future travel experiences.
Booking.com combined survey data from 20,000 travelers across 28 markets.