Nature

WWF’S RESOURCE HUB – ENGAGING BUSINESS TO SOLVE PLASTIC WASTE

The global plastic pollution crisis is threatening the natural environment on which we depend, impacting oceans, communities, wildlife, and people at an unprecedented rate. Everyone knows that the use of this inexpensive and versatile material needs to be changed. While many companies and organisations are committed to reducing plastic waste through multiple initiatives, some lack a roadmap to follow when implementing these commitments.

ReSource is part of WWF’s global “No Plastic in Nature” campaign to protect the world’s oceans and biodiversity by tackling marine litter and unnecessary plastic consumption.

In response, WWF has launched a new activation hub, “ReSource: Plastic”, to help companies solve this problem. WWF employs its team of plastic experts to help companies identify interventions that can reduce most plastics, implement them and measure impact while collaborating with other companies and holding them all to account in the process. Plastic platform is helping companies implement ways to reduce the most plastic, measure the impact — and hold them all to account in the process. said Erin Simon, Director for Sustainability Research & Development at World Wildlife Fund.

WWF estimates as few as 100 companies have the potential to help prevent roughly 10 million metric tons of the world’s plastic waste pollution – if done through industry, private sector and government collaboration. Even more, this number could triple by inspiring a ripple effect across supply chains and industry sectors.

ReSource seeks to tap into this massive potential by helping companies align their large-scale plastic commitments from aspiration to meaningful, measurable action. ReSource will collaborate with industries to ensure a systems-based approach to addressing plastic production, consumption, waste management and recycling as a single system. “ReSource is designed to identify the concrete changes that will make the biggest impacts in reducing a company’s plastic pollution footprint,” commented Nik Sekhran, chief conservation officer, World Wildlife Fund.

The World Wildlife Fund is providing an evidence-based guide for companies seeking to employ effective strategies for mitigating plastic waste within their business.

ReSource’s principal members are CPG (Consumer Packaged Goods) companies, including The Coca-Cola Company, Keurig Dr Pepper, McDonald’s, Procter & Gamble, Starbucks and Tetra Pak, who, along with partners Ellen MacArthur Foundation and Ocean Conservancy, are aiming to prevent 100 million metric tons of plastic waste in the coming years. One of the unique aspects of ReSource is that it will track the collective progress made by its members; participating companies might even be able to challenge each other, there’s nothing like a little competition towards a shared cause.

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