YOU BELONG IN ATHENS
A promotional video for the Greek capital titled You Belong in Athens was recently broadcast on digital billboards in two of the world’s most popular spots: Times Square in New York and the London Underground, as part of the Municipality of Athens’ international tourism campaign.
Carried out by the Municipality of Athens through the Athens Development & Destination Management Agency (ADDMA), the official Destination Management Organization (DMO) of the Greek capital, the campaign invited prospective visitors to discover Athens’ authentic and vibrant atmosphere.
The 30’’ video showcased Athens’ centre and neighbourhoods through Times Square’s billboards on a 24-hour basis. The video was also broadcast at five stations of the London Tube (Bank, Farringdon, Whitechapel, Bond St and Tottenham Court Road) for at least 10 hours a day. Furthermore, the video was broadcast on YouTube in the tourism markets of the US, Mexico and Brazil, while it was promoted to selected audiences in France (Le Figaro), Poland and Canada.
According to ADDMA, the digital campaign of Athens was launched a few weeks before the end of a successful year for the city’s tourism. Earlier in November, the city was announced as the World’s Leading Cultural City Destination at the World Travel Awards 2022, following its recognition as Europe’s Top Cultural Destination and Europe Best Convention and Visitors Bureau at the regional WTA event.
Furthermore, Athens managed to improve its MICE destination rankings (6th in Europe, 8th worldwide) in 2022, according to the municipality. More than 130 international conferences and events took place in the Greek capital in 2022 while the municipality’s ADDMA team participated in 24 international exhibitions and conferences through ACVB (This is Athens Convention & Visitors Bureau).