“How does a soft drink create a brand that is recognized around the world? Sure, it helps that the brand is worth about 70 billion dollars, but it wasn't always like that. Coke's strength is that it always finds a way to relate to its audience and connect with its customers.”
More quotes
“Your brand is a story unfolding across all customer touchpoints.”
“The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience.”
“We are all in the gutter, but some of us are looking at the stars.”
“It’s fine to celebrate success but it is more important to heed the lessons of failure.”
“Your big opportunity may be right where you are standing right now.”
“If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do, you have to keep moving forward.”
“The only way out of the labyrinth of suffering is to forgive.”
“I'm killing time while I wait for life to shower me with meaning and happiness.
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“Failure will never overtake me if my determination to succeed is strong enough.
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“Let yourself be silently drawn by the strange pull of what you really love. It will not lead you astray.”
“Wherever you go, go with all your heart.”
“Great things are done by a series of small things brought together.”